Webinars are a great way to connect to prospect clients and actual clients, if you are preparing one, Read this post to learn how to publicize your webinar and attract lots of leads. This post will not help you write, perform or edit a webinar, we will write about this in another post soon. Meanwhile, here are the 5 steps to get your webinar crowded:
Step 1: Create a landing page.
A landing page will help you to show the world what is your webinar about, when is happening and how to get in the attendant list.
Be clear about the topics you will be talking about in your webinar, also write in bold everything your attendants will get by watching your webinar for example. what skills are they going to develop? Remember to put a sign-up form with only the minimum fields necessary for people to be in the attendant list, name and email are enough.
Also, if you link your landing page with Google Analytics you will see how much traffic and how people behaves when reading your landing page.
Also do this: If you have a website apart from your landing page use popups to offer the free webinar to the people that visit your website.
Step 2: Set up a mailing list
The sign-up form you placed in the landing page (step 1) need to be connected with a mailing list, you can do your mailing manually but if there are free services like Mailchimp and SendinBlue you must use them to optimize your workflow.
This mailing list will help you reach your attendants later if there is a change of schedule, you need to send material or other announcements later, also you’ll get a lead database to use later to announce new webinars via mailing.
Once you get a new registration in your form (which is in your landing page) send a welcome message, write in the email everything your attendants will need to attend your webinar like any software or browser, remember to include the date and hour of the webinar in every email you send.
Remember to: Provide an Unsubscribe link in your emails to comply privacy laws.
Step 3: Advertise (for free or in a low budget)
You don’t need a big budget to let people know about your webinar. Nowadays we can advertise to thousands of people for as low as 1 dollar a day in Facebook.
But first, try the free way. Use you Facebook page or personal profile (remember to set the privacy of your post as public) and your twitter account to post a couple of posts about the webinar. It’s important to use #hashtags in both Facebook and Twitter. If you have a good base of friends and followers, ask them to share and spread the word.
If you don’t have a good number of followers and friends, then the best way is to spend a couple of bucks to publicize your webinar. Use Facebook adds and redirect those to your landing page.
Do not forget to: Use an attractive image and a good headline, setting up your ad as an “Offer” It’s a good way to get more people interested.
Step 4: Manage responses
Remember to check every post you made (and every shared by your fiends post you can) for comments and answers, reply to all!
People might ask questions by email too.
If you are not getting the response you need to change the way you are advertising not the mediums but the copyright, change the words and images, make it attractive and remember to put yourself in the place of your prospect clients, what is that they need to read or see to sign up to your webinar?
Remember to: Be polite and respond in an easy to read language.
Step 5: Remind your attendants.
Now that you have some attendants signed up and a couple of days have passed, it’s time to send another email, a reminder email, don’t send a plain email with a date, make it attractive, give some new information or add something to catch the attention of the attendants
Do not: Send too much reminders. 1 every week is enough and 1 before the day of the webinar. Sending one a couple of hours before is also good.
That’s it! Break a leg and put in a good show. Remember to make your webinar attractive use animations in your slides, show your face if possible, make questions every certain amount of time and do a Q&A session at the end and try to answer all the questions live.
Digital Marketing Team