It is undeniable that Artificial Intelligence is entering many industries, helping professionals to be more efficient while performing their jobs. As a marketer, the help of AI is crucial to streamline the process of content creation and distribution, including the development of text, audio, and video. In Marketing, I consider AI as a tool that we, professionals, should master to remain competitive.
However, in the past days I was wondering if AI would be as effective in the Coaching field, as well. Currently, AI is revolutionizing the field of coaching by providing coaches with innovative tools and techniques to improve their effectiveness. It offers diverse options like virtual coaching assistants and personalized learning programs, allowing coaches to optimize their strategies and enhance their clients' results and overall satisfaction, as data and computing power become more accessible.
Let’s imagine a potential future where, we, individuals, will not need, and in some cases, will prefer to communicate with an AI chatbot instead of a human. Think about it, perhaps people will prefer to open up their deepest thoughts to a non-judgmental bot instead of a human. However, the other side of the coin is also important to consider: Will people accept the advice of a chatbot? Will they enjoy a conversation with an artificial machine?
Will AI replace coaches?
In my opinion, AI will not replace jobs that need empathy, social skills, rapport and human connection. I find value in the role of human coaches, especially in health, lifestyle, and business coaching. However, to remain competitive, coaches will need to use AI as an assistance, for example, using chatbots to gather information, surveys, and research on their clients.
These chatbots can respond 24/7 to frequently asked questions, giving real-time feedback on progress, and giving recommendations for the next actions in the coaching procedure. Additionally, artificial intelligence tools can be used to examine such information applying predictive analytics.
Predictive analytics in coaching involves using historical data to predict future events. It can be utilized to recognize patterns in client behavior and anticipate upcoming challenges or opportunities. By utilizing this information, coaches can modify their strategies to better cater to their clients’ needs.
What do you think? Would you prefer a human coach or an AI coach?
If you are interested in this topic, find below valuable resources:
https://www.forbes.com/sites/forbescoachescouncil/2023/05/04/pros-and-cons-of-coaching-with-ai/
https://www.weforum.org/agenda/2023/09/how-could-ai-shape-the-future-of-career-coaching/
https://upcoach.com/5-ways-ai-will-impact-the-future-of-coaching/
-- By Gabriel Seminario
