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Aiming to raise awareness and debunk the hype surrounding the data science of machine learning in security analytics strategies, Hispanotech proudly hosted the event “Applying artificial intelligence (AI) and machine learning (ML) in Cybersecurity”. Its central tenet: “as threat actors innovate, so do the defenders, forcing security analytics to evolve beyond several security players’ machine learning claims”. The data science behind machine learning can be useful in larger analytics pipelines, and today’s needs call for everyone to join the conversation objectively; to do so, it is important to identify and evaluate the real value of vendors’ products and services – even without being a data scientist.

This event – which consisted of an evening full of insights, networking and great refreshments – brought thought-provoking discussions with industry leaders. The Keynote Speaker, TK Keanini, a distinguished Engineer & Product Line CTO for Analytics at Cisco Systems, with more than 25 years of security experience as well as a founding member of many security standards (such as CVE), presented Security Analytics Today and Tomorrow: From Static Lists to Machine Learning. By stating that today’s “attackers are not breaking in, they are logging in”, Mr. Keanini shared that behavioural detection through machine learning can be used to recognize those ‘outlier’ log-ins and many more suspicious activities. Further, these techniques can find threats in encrypted data without decryption. Additionally, he highlighted that ‘utility’ should be the ultimate performance indicator for these algorithms and recommended buyers of cybersecurity solutions to opt for vendors that have an ‘open attitude’ to publish articles, white papers and/or contribute in open-sourced platforms.

The second half of this event consisted of a panel discussion moderated by Fernando Martinez, Director of Consulting Services at CGI. It featured Mr Keanini accompanied by other leaders: Iain Paterson, Managing Director at Cycura with more than 15 years of experience in Information Security bridging the gap between technologists and senior leadership; Iman Abudagga, Data & Artificial Intelligence Product Lead at Microsoft and AI enthusiast with many years of experience in the ‘Cloud and Hosting’ business; Julean Albidone, AI Product Owner at Deloitte building the Applied Innovation Practice from the ground up by merging numerous technologies; and Eduardo Delgado, Enterprise Technology & Cybersecurity Associate VP at TD Bank leading cybersecurity initiatives.

The panel discussed the ‘double-edge’ nature of AI (by being open-sourced, both enterprises and attackers have access to the same tools), AI’s scalability can accelerate cybersecurity efforts and how the cloud strengthens AI’s capabilities by its ability to collect and access big data. Panellists agreed that financial institutions, academics, politics and other commercial entities are beginning to join the conversation to unlock the power of AI and conquer possible cybersecurity threats.

Hispanotech thanks the keynote speaker, panelists, KPMG and AGGlobe Services for making this incredible event possible.

“Being connected to a motivated mentor is both,

priceless and a ‘must-have”

As many other fellow professional immigrants, I came looking for a better future for my family and myself, willing to give the best of me to thrive in this great country. My arrival in Canada was very recent: I fully immigrated—that is, quit my job and sold (almost) everything to start a new life – in July this year.

To provide some context, I am a Dominican professional with a BEng in Industrial Engineering (INTEC’07), a MEng in Engineering Management RIT’09) and a Project Manager Professional (PMP) certification. My experience expands through many sectors, starting in manufacturing and going through information technology (IT) and higher education; for employers such as Santo Domingo Institute of Technology (INTEC), GCS Systems (Dominican FinTech Startup), and Edwards Lifesciences (medical devices manufacturing). Upon my arrival, I knew very few people in the country, fewer in the GTA, and even fewer professionals with similar interests and profile that could, not only help me land my first Canadian experience but also guide me through the whole integration process.

Luckily, I have always believed in the power of networking through professional non-profit organizations. It worked wonderfully for me in my country, and I decided to give it a try in this new (and bigger) challenge. After ‘googling’ and the following link after link, I got in touch with the Toronto Region Immigrant Employment Council (TRIEC) and—through their website – I landed (and subscribed) to Hispanotech. This is when I start reading about their successful 12-week Joint Mentorship Program aiming to “help internationally trained professionals make the transition to work in Canada, improve their skills and confidence while developing professional connections”. After applying to the program and being admitted, I have seen great results as early as its mid-term, generating the need to share my testimonial on how it is helping me achieve my objectives.

The coordination staff behind the program matched my profile with William Vargas, also a PMP with more than 15 years of experience providing IT and business consulting in the mining, insurance, and banking sectors (to name a few) for companies like Accenture, KPMG, and HQS Consulting (to name even fewer). His mentoring background is even more impressive: he has served as a mentor for MBA students at Schulich School of Business since 2014 and for immigrant professionals at Hispanotech since 2015. So far in the program, Mr. Vargas provided me clever insights, clear recommendations, and great feedback. He has helped me to clarify my professional objectives in Canada, improve my resume, practice my interview skills, and successfully land my first Canadian job at DellEMC Canada.

Formality is valuable, but flexibility is king, and one thing I have liked so far of Mr. Vargas’ approach to mentoring is his flexible and on-going way of communicating and working together. Always keeping a formal tone, we have managed to use WhatsApp, phone calls, email and casual meetings to work on the goals defined at the very beginning of the program. Thanks to Mr. Vargas’ guidance, the support of Hispanotech’s staff, and the necessary effort on my part, I have accelerated my integration within the professional Canadian labour market. By committing ourselves to work together since the beginning and respecting each other’s time and achievements, our mentor-mentee relationship is based on a cycle motivated towards reaching goals.

From my perspective, the clever mentor-mentee matching performed by the coordination staff and the great experience (and motivation) shown by this mentor, has made possible that this 12-week Joint Mentorship Program translates into great networking and real results. My commitment to the program, the willingness to use whatever channel is available to enable flexible communication, and the close and on-going follow-up by Hispanotech’s staff, have made possible for me to see the results that each of the organizations behind the program are expecting: “To make the transition to work in Canada by improving skills and confidence while developing professional connections”. This experience has made me believe even more firmly that being connected to a motivated mentor is both, priceless to any professional, and a must-have to those arriving at a new country.

Written By
Carlos Artilez, Meng, PMP
https://www.linkedin.com/in/carlosartilez/

Webinars are a great way to connect to prospect clients and actual clients, if you are preparing one, read this post to learn how to publicize your webinar and attract lots of leads. This post will not help you write, perform or edit a webinar, we will write about this in another post soon. Meanwhile, here are the 5 steps to get your webinar crowded:

Step 1: Create a landing page

A landing page will help you to show the world what is your webinar about, when is happening and how to get in the attendant list.

Be clear about the topics you will be talking about in your webinar, also write in bold everything your attendants will get by watching your webinar for example. what skills are they going to develop? Remember to put a sign-up form with only the minimum fields necessary for people to be in the attendant list, name and email are enough.

Also, if you link your landing page with Google Analytics you will see how much traffic and how people behaves when reading your landing page.

Also do this: If you have a website apart from your landing page use popups to offer the free webinar to the people that visit your website.

Step 2: Set up a mailing list

The sign-up form you placed in the landing page (step 1) need to be connected with a mailing list, you can do your mailing manually but if there are free services like Mailchimp and SendinBlue you must use them to optimize your workflow.

This mailing list will help you reach your attendants later if there is a change of schedule, you need to send material or other announcements later, also you’ll get a lead database to use later to announce new webinars via mailing.

Once you get a new registration in your form (which is in your landing page) send a welcome message, write in the email everything your attendants will need to attend your webinar like any software or browser, remember to include the date and hour of the webinar in every email you send.

Remember to: Provide an Unsubscribe link in your emails to comply privacy laws.

Step 3: Advertise (for free or in a low budget)

You don’t need a big budget to let people know about your webinar. Nowadays we can advertise to thousands of people for as low as 1 dollar a day in Facebook.

But first, try the free way. Use you Facebook page or personal profile (remember to set the privacy of your post as public) and your twitter account to post a couple of posts about the webinar. It’s important to use #hashtags in both Facebook and Twitter. If you have a good base of friends and followers, ask them to share and spread the word.

If you don’t have a good number of followers and friends, then the best way is to spend a couple of bucks to publicize your webinar. Use Facebook adds and redirect those to your landing page.

Do not forget to: Use an attractive image and a good headline, setting up your ad as an “Offer” It’s a good way to get more people interested.

Step 4: Manage responses

Remember to check every post you made (and every shared by your fiends post you can) for comments and answers, reply to all!

People might ask questions by email too.

If you are not getting the response you need to change the way you are advertising not the mediums but the copyright, change the words and images, make it attractive and remember to put yourself in the place of your prospect clients, what is that they need to read or see to sign up to your webinar?

Remember to: Be polite and respond in an easy to read language.

Step 5: Remind your attendants

Now that you have some attendants signed up and a couple of days have passed, it’s time to send another email, a reminder email, don’t send a plain email with a date, make it attractive, give some new information or add something to catch the attention of the attendants

Do not: Send too much reminders. 1 every week is enough and 1 before the day of the webinar. Sending one a couple of hours before is also good.

That’s it! Break a leg and put in a good show. Remember to make your webinar attractive use animations in your slides, show your face if possible, make questions every certain amount of time and do a Q&A session at the end and try to answer all the questions live.

Written By:

Josue Sotelo 
Digital Marketing Team
@esideas

The success of Hispanotech’s Mentorship Program really is fostered by the effort and teamwork of both mentors and mentees. We had the opportunity to interview a pair who has already had successful results during the 2017 Mentorship program.

Mentee: Jonathan Loza Ruiz

Q: What did you think of the program so far?

JL: My overall experience has been good, from the pre-start program to the presentation / start-up and the meetings I’ve had with Angie, my mentor. As you know I am enrolled in the category of Entrepreneurship and, although I know it is a new branch that is being explored this year and which may not yet have accumulated knowledge or best practices, it has helped me today in very specific points.

Q: Could you tell us more about these points of support?

JL: Of course! I have four very specific points to describe:

Mentor: Angelica Tellez

Q: What has been your experience in this mentoring round?

AT: This is my third year as a mentor and every year and every mentee is different. This year I have been mentoring an entrepreneur! In contrast to my previous experiences, this occasion has elevated the level of connection and complexity and commitment to my mentee.

Q: What have you learned from this mentoring experience?

AT: As I said, it is different and being an entrepreneur’s mentor always requires more attention and confidence in oneself. Curiously, you think you do not have the experience to support someone with this type of life project, however you realize that you actually know more than you imagine. All of our life lessons and past work are transferable and this has been my biggest lesson during this program.

Q: Do you think you teach more than you learn?

AT: Absolutely not! When there is a real commitment between mentor and mentee, learning and development is mutual. I have learned so much from myself as a person, as a professional and from our teamwork. I realize that when I give, I receive more and the satisfaction is much greater. I see that many of the things that I am learning as a mentor, I end up using with my professional team and that you really cannot afford not to take advantage of it. I have confirmed my ability to negotiate (time, visions), to show my empathy, to handle my stress, and my optimism.

Q: What would your advice be for new mentors and mentees?

AT: Do not waste this opportunity! The growth is enormous and the satisfaction of learning while helping, is priceless! And for the mentees, also do not miss this opportunity to be helped. Practice humility, altruism and tolerance; traits that are essential in any part of our life.